Bookmark the LinkedIn Marketing Solutions product update page to stay tuned into new features and functionality for Pages. These insights give you context into how competing brands are approaching their LinkedIn strategies and what subjects they’re talking about. Competitor analytics help you gauge your brand’s performance on LinkedIn against others in your category.
There are differences in the analytics information that is available to you based on whether you are using a free company Page or a Premium Company Page subscription. Excludes PC Games that require 3rd party launchers or are played on Battlenet.net. Learn more about supported regions at xbox.com/regions.
Engage members directly as a brand with LinkedIn Pages Messaging
Remember, you’re not here to copy. These tools can help you focus on strategy instead of getting bogged down in data. Manual analysis is great, but tools can speed things up. On LinkedIn, it’s all about engagement. LinkedIn’s got a bunch of content formats.
Employee advocacy can be a game-changer. High engagement usually means good reach. Let’s say you’re eyeing HubSpot. These are the bread and butter of LinkedIn engagement.
And you understand that making a decision can be hard & confusing.2) TransparencyYour product isn’t for everyone. Our competitor pages need to exist before we do this, but the Balsamiq support team is incredible at this. I think there is huge opportunity for 3rd party reviews because of the natural bias folks assume from anything that comes from a brand. All those third-party review websites that spend 3000 words saying absolutely nothing of value? Many competitor pages are dishonest at worst, and unfair/incomplete at best.
Study Content Patterns
Learn how to analyze competitors on LinkedIn in five steps to enhance your content strategy and engagement. See the current game catalog at xbox.com/xbox-game-pass/games. Discover, download, and play games on your PC. Download and play this game on your Windows PC using the Xbox nofuckingway app on PC.
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Look at how active employees are in sharing and engaging with company content. Say a competitor with 10,000 followers gets 500 engagements on a post. LinkedIn doesn’t show exact view counts, but you can guesstimate reach through engagement rates.
Use LinkedIn’s Built-in Tools
By the end, you’ll have a clear roadmap to boost your LinkedIn game. To return the screen to its desktop view, please maximize your browser.
Now it’s time to dig into their content strategies. You’ve identified your competitors. Focus on direct competitors – those targeting the same audience with similar offerings. Identifying your LinkedIn competitors is step one in competitor analysis.
Think you don’t have existing article content to promote? Bring content closer to your target audience with a native-to-LinkedIn format. These posts will appear in the Featured section of your Page’s Home tab. Never miss a beat on the app Offering a balanced view for prospects to make informed decisions could be beneficial.
Explore content categories
Linking to your competitors? If you choose to include a review about a competitor – link to it and make sure it’s recent. You might know your product backwards (you need to if you write competitor pages), but they know the product better and the best wording you need to use.
The tool tracks key metrics like follower growth, engagement rates, and how well your content performs. You can add up to 9 competitors to compare your company against. The goal isn’t to copy your competitors – it’s to learn from them and do better. This tool shows follower growth, engagement rates, and content performance. The table below describes the differences in competitor analytics information between a free Company Page and a Premium Company Page. Add Pages to your competitor analytics to include their followers and posts in your metrics.
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Use what you learn to shape your strategy, but always bring your own flavor to the table. Let’s recap what we’ve covered about LinkedIn competitor analysis. “Examining total engagement helps gauge the relative popularity and resonance of your brand within the industry.” Company A has more total engagements, but Company B is punching above its weight relative to its audience size.
We don’t seem to be able to edit our competitors. After clicking on Analytics (Picture #1) you’ll be directed to the new section where you can see your current compared competitors (Picture #2). Yes, indeed Facebook has been using this tool for comparing your page with others for a long time. Learning what your competitors are doing and how they perform can help you improve your public brand, awareness, and presence. LinkedIn’s competitor tool is a feature built into the platform’s Analytics dashboard.
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Conversations are member-initiated, and only super or content admins for your Page have the ability to reply. At a time where audiences want brands to be responsive and accessible, this update helps yours answer the call. With brands and marketers laser-focused on building online communities, we are introducing new tools suited for the task on LinkedIn. Click here to learn more about Sponsored LinkedIn Articles.
Facts must back everything up, or you’ll land in hot water, not to mention the bad blood that will brew between you and your competitors.3. Respect one another – you’re all in the same game.2. I’ve said it many times… Avoma is the best in the game at this. I love to see a fair comparison, not a fancy overview of how one product is much better than others. And sometimes, it makes those people want to refer their friends that actually may have the right need for our tool.
When done thoughtfully, competitor comparison pages can provide transparency and build trust with potential customers. I’ve always been curious what a competitor page looks like for agencies. Founder — We don’t do competitor pages.
Trust is the New Most Important KPI – How to Actually Build T2B on LinkedIn?
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Understand the game, then play it better than anyone else. They can track stats, spot trends, and even come up with post ideas based on what’s working for your competitors. LinkedIn’s always changing, and so are your competitors. If the top player in your industry has a 3% engagement rate, aiming for 10% might be a stretch. You’ve dug deep into your LinkedIn competitors. This kind of employee engagement can skyrocket a company’s reach and street cred on LinkedIn.